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For @fumo.paris , we designed a pop-up that responds to the product’s central tension: savoury ice cream as an unexpected, layered proposition. Inspired by spice, smoke, and shifting identities, reflective surfaces, smoked textiles, gradients,

A hybrid of two living typologies, the vertical tower and the horizontal slab, reinterprets the value of elevated spaces while imbuing the lower floors with a more intimate, human-scaled domestic character. Through intelligent spatial planning, it un

EP15: Designing Behaviour: How AI and Psychology Shape Decisions

How much of our behaviour is truly our own and how much is designed?
In this new episode, Nathalie Rozencwajg and Melanie Rozencwajg are joined by Patrick Fagan (a leading figure in ap

At NAME, we’re stepping into 2026 with a sense of clarity and momentum as projects continuing to take shape across different contexts.  We remain grateful for the trust, conversations, and exchanges that continue to move our work forward.

Wish

Designing Futures Episode 14: 
Matthias Hollwich — founder of HWKN — joins Nathalie and Melanie Rozencwajg on Designing Futures to explore what it really means to run an AI-integrated architecture studio. At HWKN, AI isn’t an add-on

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